Customer Engagement is a significant piece for all eCommerce businesses. Failure to associate with the customers on your website achieves a high bounce rate. In addition, over the long haul passing up potential customers. The brands endeavor to execute various strategies to expand customer engagement in their stores. In any case, we will delve into the social media Prestashop Addons for increasing customer engagement. However, before that, what about we endeavor to understand what it is. Moreover, the reasons it is important for your eCommerce store.
What is customer engagement?
In straightforward terms, customer engagement, or User Engagement is the behavior of customers towards your website, thing, or services. It might be assessed by specific activities. For instance, clicks, downloads, shares, and so on.
To be definite, customer engagement and user engagement are for the most part seen as the same. However, there is a slight differentiation between both. Customers are the ones who have effectively purchased a product or service from the store. On the other hand, the users are the visitors.
For what reason is customer Engagement Important?
Customer engagement has a fundamental undertaking to do in the accomplishment of your products or services. If customers are putting energy in your store, it suggests it is outfitting them with some value. In addition, they are cherishing you as a brand. For example, suppose you have a blog. You are getting adequate hits. In addition, people are going to your blog. Lastly, perusing the information that you have put and leaving comments.
What’s happening here?
This is all customer engagement.
This blog talks about the social media Prestashop Addons that help increase the customer engagement rate of your eCommerce store.
Social Media Prestashop Addons for Customer Engagement
Prestashop FB store integration
Facebook is one of the most popular social media platforms. It has 2.85 billion active users currently. You should have a business on the platform for sure. Do you feel the need to set up your own shop at the most popular social media platform? This Prestashop addon is useful. The Prestashop FB store assists you with incorporating your eCommerce store into their Facebook business page. With this FB store integration Prestashop, you can undoubtedly list your products under the ‘Shop Now’ tab.
Consequently, your customers can just tap on the CTA and access your products. In addition, they can do that without really going to the website. The Prestashop Facebook Store Integration assists you in effortlessly adding classes and products that you need to display. Moreover, the Prestashop Facebook integration additionally assists you with following the traffic coming from Facebook from the back-end.
Key highlights of the Prestashop Facebook Shop Addon
- The admin can upload home page pictures on Facebook
- He/she can customize the menu bar
- The module allows the admin to display fresh debuts, bestsellers, and selected products
- The admin can track the traffic and sales with Google Analytics
- The store admin can add footer content
Check out the video of the module to know more about it here.
Prestashop Social Loginizer addon
The Prestashop Social Login addon is all you require to help your guests convert to your store flawlessly. Any guest would be suspicious about making a record on a website firsthand. Thus, offer them an alternative to login or sign in using the social login Prestashop module. It is a direct way to please your guest and enhance customer engagement. In addition, it is also a backhanded method to increase conversions by improving the user experience.
With 14 distinctive social login alternatives, the interaction of sign up or login in turns out to be simple. The social login Prestashop module gives numerous choices. For example, Facebook, Instagram, Google, Yahoo, PayPal, Twitter, LinkedIn, and so numerous others.
Key highlights of the Prestashop Social Login addon
- The module makes login more intuitive
- The social media Prestashop addon is multiple gadgets viable
- Initiation and deactivation of social records are piece of cake from the back-end
- The admin can drag and place the social login symbols as per the popularity and need
- Simple tracking of the reports
Check out the video of the module to know more about it here.
Conclusion
Hence, these social media Prestashop Addons are integral for customer engagement. You can easily uplift how your customers interact with your store with these social media Prestashop Addons. They are small, easy to install and configure. However, are extremely beneficial for your eCommerce store.
