Cart abandonment is a major challenge for eCommerce businesses. Customers often visit a store, add products to their cart, and then leave without completing their purchase. However, the Prestashop Abandoned Cart Addon by Knowband helps businesses recover these lost deals by sending automated reminders to the users who added items to the cart but left without purchasing.
Therefore, the Prestashop abandoned cart recovery email addon ensures potential customers will return and finalize their transactions, minimizing revenue loss and increasing sales.
Benefits of Prestashop Abandoned Cart Addon by Knowband
Increases Sales and revenues
The Prestashop abandoned cart module allows the admin to recover abandoned carts and turn them into conversion carts. As a result, businesses experience higher revenue and improved conversion rates.
Automated Email Follow-Ups
The store admin can send reminders to customers who leave their carts. Thus, the module encourages them to complete their purchases effortlessly.
Customizable Emails
The e-merchant can personalized emails with discounts or non-discount offers or remainder, thereby increasing the probability of conversion and boosting sales.
Guest and Registered User Tracking
The Prestashop email follow-up module tracks abandoned carts for visitors, guests, as well as customers. This way, no potential sale is lost, ensuring better customer engagement with the store.
Detailed Analytics
The addon provides data and insights into cart abandonment and recovery rates as well as the data of the customer abandoned carts turned into the conversion rate. Consequently, This helps store owners improve their marketing strategies using data-driven decisions.
Key Features of the Prestashop Abandoned Cart Module
Automated Follow-Up Emails
The Prestashop abandoned cart email follow-up addon automates reminders. Thus, it reduces manual effort and ensures timely engagement with customers.
Discounts Integration
The add-on allows businesses to offer discounts. Therefore, customers feel more motivated to complete their purchases, leading to higher conversion rates.
Customizable Email Templates
The Prestashop email follow-up addon includes pre-designed templates, which makes personalization easier and more effective.
Abandoned Cart Tracking
The module tracks abandoned carts with customer details. The Abandoned Cart List displays a list of customers who have abandoned their carts, allowing the admin to track and follow up with them. It provides details about their incentive status, last visit, and actions that can be taken.
Configurable Abandonment Time
The Prestashop cart abandoned addon enables admins to set a specific time for marking carts as abandoned. Hence, businesses can customize their recovery strategies to suit their needs.
Multi-Language Support
The Knowband’s Prestashop abandoned cart recovery email addon supports multiple languages. Consequently, global customers receive localized communication, enhancing their shopping experience.
Test Mode for Email Testing
The Prestashop abandoned cart email follow-up addon includes a test mode. Therefore, admins can verify email functionality before live deployment, ensuring accuracy.
Popup Reminders
The Prestashop reduce cart abandonment addon provides popup reminders. Thus, customers receive on-site prompts, encouraging them to proceed with checkout.
GDPR Compliance
The addon ensures compliance by allowing admins to delete customer data upon request. As a result, businesses remain legally compliant while maintaining customer trust.
CronLog
The Cron Log allows the admin to monitor and manage scheduled tasks like updates, reminders, and other operations concerning the cron ID, status, start and end time as well as actions.
Conversion Tracking with Analytic
The Knowband’s Prestashop Abandoned Cart Module provides detailed reports. Hence, store owners can analyze data effectively and optimize their recovery strategies accordingly.
For example: it shows that 84% of carts are abandoned, accounting for 93% of the value, while only 16% of carts are converted into purchases. Admins can use this data to improve cart recovery and increase conversions over time.
How the Prestashop Abandoned Cart Addon Works
- A customer visits the Prestashop store and adds products to the cart.
- They enter their contact details but then leave without completing the purchase. As a result, their cart is marked as abandoned.
- The Prestashop abandoned cart module by Knowband tracks the carts that are abandoned by the customers. Consequently, it prepares for follow-up actions automatically.
- The Prestashop abandoned cart email follow-up addon sends a reminder email after a set delay. Thus, the customer is encouraged to return and complete their transaction.
- If the cart remains abandoned, a second email with a discount offer is sent.
- Eventually, customers return and complete their purchases, thereby increasing conversions and reducing lost revenue.
Conclusion
The Prestashop abandoned cart addon by Knowband is a great add-on that helps reduce cart abandonment and recover lost sales. Since it offers automated email follow-ups, discounts, and detailed analytics, it enhances customer engagement and maximizes revenue.
Therefore, integrating the Prestashop abandoned cart recovery email addon ensures a seamless shopping experience, ultimately leading to increased store profitability and long-term customer retention.
